Christmas Advert

Idea

Home retailer Robert Dyas has released a bizarre low-cost Christmas advert. It features staff members holding up items sold in store and informing the viewer of their sexuality. Once that’s clear, they then state the item they’re holding would suit anyone – whether gay, straight, or anything in-between

What We Like

In the ever increasing in cost arms race that is the annual Christmas advert, IW’s pleased to see a company take a genuinely different approach

Learnings

Satire can be a fantastic way to get your brand heard in a crowded space. However, make sure you’re not in a glass house before throwing stones…