Suits You, Stephen

Idea

Heathrow Airport joined forces with Stephen Fry to create a ‘guide to British etiquette’. From queueing through to how to act when you hear glassware smash, the short film sees Stephen explaining how to correctly navigate a variety of distinctly British situations

What We Like

IW’s always happy to see one our national treasures waxing lyrical on British culture

Learnings

Choose your influencers carefully, especially when developing content. They can make or break campaigns