Pep Talk

Idea

Man U and Man City fans have been crossing their fingers in recent weeks, hoping that celebrated manager Pep Guardiola will be swapping Munich for Manchester. The famous boss said he wants to move to England in the summer to experience ‘new stadiums, cities and restaurants’. To try and twist his arm, a restaurant in the city has reserved a permanent table for him – they’ve even created his own special dish

What We Like

A small restaurant has managed to get massive headlines through savvy use of the media

Learnings

Keep an eye on the news agenda and turn any celebrity quotes to your advantage