Big trucks and small kids

Idea

Volvo needed a way to show the strength of its new truck and what better way to do this than to get a four year old to remotely control the vehicle? The advert showed how the truck was relatively unscathed after being smashed into various objects and going through a series obstacles

What We Like

Getting a child to drive a truck is a fun way to demonstrate just how strong the new Volvo truck is

Learnings

Using kids to demonstrate something to adults can get the point across in an amusing way