Hot or Bothered?

Idea

After the celebrations of Christmas and the New Year, our thoughts might have turned to getting ourselves back in shape. To help shame us into action (and promote its app), Swiss dating site Blinq has created a website that will guess your age, and rate your attractiveness

What We Didn't Like

Though sure not to be to everyone’s tastes, the campaign is successful at what it sets out to do. IW isn’t sure the website is working as intended however – as though it promises to uses fancy and accurate software, IW was only rated as ‘nice’. Clearly something’s up

Learnings

People will always find the promise of having a truth about themselves revealed compelling