The Content we Deserve
January 12, 2016
Idea
To promote his candidacy for the presidency (and hit-show House of Cards), Frank Underwood has released a short film outlining the reasons why he’s the man for the job
What We Like
The ‘story within a story’ is a narrative technique as old as Shakespeare. IW’s pleased to see it can be used to add depth to even the most mundane of promotional activity
Learnings
Content that blurs the line between fantasy and reality can add authenticity to your brand at the same time as promoting it
