The Content we Deserve

Idea

To promote his candidacy for the presidency (and hit-show House of Cards), Frank Underwood has released a short film outlining the reasons why he’s the man for the job

What We Like

The ‘story within a story’ is a narrative technique as old as Shakespeare. IW’s pleased to see it can be used to add depth to even the most mundane of promotional activity

Learnings

Content that blurs the line between fantasy and reality can add authenticity to your brand at the same time as promoting it