Sweet campaigning

Idea

To raise awareness about the consequences of too much sugar consumption for kids, health campaign group Campaign4life created an advert showing a boy made out of sugar cubes. The boy was made out of 5,543 sugar cubes, representing how much sugar kids in the UK consume every year

What We Like

The literal use of sugar cubes for the illustration shows the scale of the problem

Learnings

Using simple visuals can be an effective way of getting across messages on serious issues