Goo’d Times

Idea

To celebrate its famous Creme Egg, Cadbury has created ‘The Goo Café’, a café serving a menu comprised entirely of recipes based on the popular treat. The decadent pop-up offers a variety of quirky recipes, including a Creme Egg toastie or Creme egg and soldiers if they want a more traditional café experience. There’s even a ball pit on the third floor to muck around in afterwards for those that want to work off a few of those calories

What We Like

The café puts the product front and centre. And IW’s more than happy for an excuse to indulge in a Creme Egg or two

Learnings

The PR pop-up is only as tired as the creative behind it