MAC-elangelo

Idea

If you’re one of the many who bought an Apple product assuring themselves they intended to create with it (rather than simply browsing Facebook on one very expensive machine), Apple has a solution for you. It’s hosting free art classes that will teach you how to use all those programs you’ve always wanted to learn, but never gotten round to opening

What We Like

It’s a comprehensive offering. Yes, it features virtual classes of the type that are ten-a-penny on YouTube (and hosted by some spurious ‘celebrities’) but it features classes with real, actual, people

Learnings

Activations feel real when they’re in a real place. When there is a physical location to drive people to, it lends depth to a story that drives coverage