Snow Business

Idea

They say every cloud has a silver lining and maybe every blizzard does too. The rental listings site Airbnb had an unusual addition when somebody put up an igloo to rent. The structure claimed to be ‘hand-crafted, and built using only natural elements’ – although presumably summer bookings are hard to secure

What We Like

Airbnb reacted with good humour – they knew it had PR potential and so didn’t shut it down immediately

Learnings

In a crisis your product may be used for some comic relief. Embrace it if you can – it may lead to quick and easy PR