Free Willy

Idea

The sperm whale is endangered, and adult-entertainment behemoth Pornhub is leading the efforts to save it. Between World Whale Day on February 13th and the end of the month, it’s donating a cent to charity for every view on its site. The resulting funds will go to a non-profit which is devoted to protecting the species

What We Like

Whoever wrote the press release for this stunt has clearly had a whale of a time. The figure released for the conservation effort also promises to be a meaty sum – IW doubts the whales care about who’s giving it to them

Learnings

Social purpose led campaigns are always a great way to grab headlines, no matter what you’re selling