The Table’s Been Booked

Idea

IW’s of the view that thanks to the Big Mac, McDonald’s is off the hook for needing to give anything else to the world. The house that Ronald built clearly has other ideas however. Throughout the month of February, it’s continuing its now-annual scheme of replacing its happy meal toys, with books

What We Like

Books being promoted as a fun leisure item on par with toys is a fantastic way to get children interested in reading. IW will also always be a fan of any campaign that brings together two of mankind’s greatest achievements (books and take-away burgers)

Learnings

To authentically execute a social purpose campaign, identify a problem that troubles your specific audience