Bud – Wise? Err…

Idea

Peyton Manning surreptitiously slipped a bit of product placement into his post Super Bowl speech. In between the standard thank you messages for his family and God, he told the interviewer he planned to drink ‘a lot of Budweiser tonight’. He wasn’t paid for the mention (said to be worth a minimum of $5 million) – he’s simply a savvy shareholder

What We Like

The Twittersphere’s cynical reaction to the placement – Peyton’s only a multi-millionaire and star quarterback, and a man’s got to eat. Plus, IW thinks it’s one of the cleverer examples of sports stars selling out

Learnings

Influencer endorsement is an easy way to immediately associate yourself with a certain lifestyle – there’s a reason it continues to be a PR staple