Future Proof Tech

Idea

Samsung commissioned the Smart Things Future Report, a supposedly accurate look at how technology will impact our lives over the next 100 years. The report was choc-full of outlandish claims (which IW doubts will ever come about); all of which made fantastic viewing in the video and images released alongside it

What We Like

A simple white paper has been made compelling through the creation of some awe-inspiring assets

Learnings

The best PR campaigns will develop assets that work in a cross media context, and the humble picture story continues to be the best medium for this