Electric Chair

Idea

Car giant Nissan has released a clip of robotic office chairs that tidy themselves away when people clap their hands. It has no plans to sell the technology, but planned the stunt to promote its self-driving cars. The video was a huge hit on social media, providing one of the world’s most widely shared clips that week

What We Like

Tidying a chair isn’t a huge task but there’s something very cool about space age automated technology

Learnings

Product clips are exciting but thinking laterally can lead to a more exciting and shareable video