King Leo

Idea

It’s the Oscars on Sunday and there are always a variety of moments that grace our screens as regular as clockwork each year. There will be stars walking down the red carpet, an array of glamorous outfits and Leonardo Di Caprio narrowly missing out on a top prize. ODEON want to show its support for the unlucky actor and so renamed its flagship cinema in Leicester Square – it’s now LEODEON

What We Like

It’s cheap and easy to do and lets ODEON join a popular conversation in a fun way

Learnings

A high profile stunt can be quicker and more effective than a long running campaign