Cool Running

Idea

To launch its new PureBoost X running shoe for women, Adidas created a pop-up training space in Victoria Park, London. The space (created in the shape of an X) offers free yoga, running and boot-camp classes for women. Visitors can also receive dietary sessions for a limited period of time

What We Like

These classes are a great way of encouraging healthy lifestyles amongst women and promoting a new Adidas  product.  The structure of the pop-up also resonates well with the name of the shoe

Learnings

Creating a pop up training venue is a creative and fun way of getting people to engage with the brand