Paper Throne

Idea

With the latest season of Game of Thrones once again gracing TV screens worldwide, brands are battling over the best way to use this important yearly-event to capture themselves some column inches. One of the best examples comes from Moleskine, which has re-created the shows iconic opening-sequence entirely out of paper, and launched a new series of Game of Thrones themed notebooks

What We Like

It may run decidedly against the spirit of the show, but IW loves that Moleskine did not employ trickery in the creation of this video.  All the paper cogs seen on screen do actually work, which means when they turn they are genuinely responsible for raising and lowering the buildings of King’s Lading. It’s an impressive feat of paper craft, and the limited-run series of Moleskine notebooks do justice to the brand