Monster Taste

Idea

Cadbury is launching a new range of epic-sized chocolate bars, and to celebrate the range it’s created the UK’s first Monster Truck Taxi. The voluminous vehicle will be touring the UK from the end of May, and standing at 9ft tall and 1.5 tonnes in weight it’ll be hard to miss. Harder still thanks to the free samples of choc it’ll be giving out as it travels

What We Like

The simple yet effective way this ties into the USP of the new range. The chocolate promises to take you on a big taste journey, and so does the taxi. It’s also a great example of how much is added to the value of a campaign when a brand creates something which lives in the real world, and not simply in photographs