Vegemite Be Better Sticking to the Day Job

Idea

Vegemite, Marmites Australian brother-in-law, has a national day dedicated to itself. So to celebrate this 24-hours in the spotlight, it commissioned the band 5 Seconds of Summer to paint portraits of themselves using some of the gooey black-stuff

What We Like

The unashamedly crap results of the boy’s artistic endeavours. IW loves it when brands use their product in interesting ways, but it’s rare for them to be bold enough to let the resulting output be anything less than perfect. Allowing the boys personalities to shine through in these gives Vegemite far more of a personality