Cornetto More Cheating

Idea

Cornetto has created the ultimate signifier of commitment with rings which stop your other half from watching Netflix when you’re not around. The ‘commitment rings’ connect to streaming apps and through the innovative use of near field communications technology, block access to TV shows unless both partners in a relationship are present in front of the screen

What We Like

The taking of online-hyperbole around watching a series started with your significant other being ‘the worst form of cheating’ offline. And thanks to Cornetto promising to put the rings on sale – the chance to stop our significant others from engaging in extra-couch dalliances