brush up

Idea

Unilever used a Facebook Messenger Bot to deliver two-minute personalised bedtime stories. The pint-sized prose aimed to educate and entertain both parents and children alike, and featured a positive zoo-full of animals suggesting games and challenges designed to encourage life-long ‘good brushing’ habits

What We Like

IW loves that this campaign speaks to children on a level they can understand whilst delivering its message in an engaging format which prevented getting involved becoming a chore for parents