One Breath
October 21, 2016
Idea
To coincide with Stoptober (a national UK campaign which encourages people to stop smoking), Nicorette has created the One Breath Project. It tells the story of Daan Verhoeven, a freediver who quit smoking, and shows in 360-degree video what he can now achieve in one breath
What We Like
Rather than focussing on the negative impacts of smoking, Unilever has emphasised the possibilities that arise from quitting. And they manage to immerse their audience whilst doing so