One Breath

Idea

To coincide with Stoptober (a national UK campaign which encourages people to stop smoking), Nicorette has created the One Breath Project. It tells the story of Daan Verhoeven, a freediver who quit smoking, and shows in 360-degree video what he can now achieve in one breath

What We Like

Rather than focussing on the negative impacts of smoking, Unilever has emphasised the possibilities that arise from quitting. And they manage to immerse their audience whilst doing so