Extreme Shopping

Idea

The North Face is no stranger to fun stunts in South Korea. In 2004 they created a pop-up store where the floor disappeared, forcing the customers to climb the walls for a chance to win a jacket. This time, they’ve gone a step further by creating a pop-up store with a disappearing wall. It reveals a 200mzip line, encouraging the startled customers to take the leap for a free North Face jacket

What We Like

IW loves the fun nature of this stunt. It correlates perfectly with The North Face spirit of adventure, and helps to associate the brand with brave and daring activities