Professionally Unprofessional

Idea

To help men the world over ‘feel comfortable with their success’, and perhaps a little more comfortable with the thought of purchasing its wares, the basic loungewear brand Fruit of the Loom launched a new line of professional attire. The Professionals Collection, as it’s aptly known, features various ‘professional’ outfits printed over sweatpants and jumpers. It doesn’t discriminate either: proudly featuring the well-known modern day profession of ‘cowboy’ alongside other more conventional major careers

What We Like

The tone of the campaign is pitch perfect, and the tongue-in-cheek content which launched it brought a genuine smile to our faces. Whilst here at IW towers we like to ensure our attire is as razor sharp as our wit, we can see ourselves pulling these on those Saturday’s we find ourselves working from home