Bump-Up Your Mood

Idea

British pop singer Cheryl showed off her baby bump for the first time in images shot as part of a campaign for L’Oréal and The Princes Trust – ending months of tabloid speculation around whether she was expecting. The classy black & white images featured a range of celebrities from diverse backgrounds, religions, and nations, and were shot as part the ‘We’re All Worth It’ campaign which L’Oréal and the princes trust has collaborated on, which is aimed at inspiring confidence in young people