Crayola Collection

Idea

Many of us will have warm memories of using Crayola crayons as children. Now we can relive them as adults, as Crayola has teamed up with ASOS to launch its first ever makeup collection, Crayola Beauty. The colourful makeup range features 58 separate pieces – all vegan friendly – so whether you’re in the market for mascaras, eyeshadows, or just about anything else, the brand has you covered

What We Like

Not only are the launch pictures all fun and intensely stylish, but thanks to the inclusion of a diverse range of both women and men using the collection, the brand has successfully integrated (and celebrated) contemporary ideas of individuality and self-expression into its campaign in a culturally relevant way – and without any of it seeming forced