Dirty Book

Idea

South African Detergent brand OMO (Persil to those of us in the UK) has created a ‘dirt activated’ storybook to encourage kids to get outside and playing away from screens.  It required kids to smear the pages of the book with dirt if they wanted to read the content contained within.

A unique type of ink was used to create the book – with the stunt created in order to promote the brands Dirt is Good tagline.

What We Like

IW always loves a bit of product PR – especially when it’s founded on real insight.