Flying Success

Idea

Virgin Atlantic launched the UK’s first entirely LGBTQ+ cabin crew to mark World Pride Day, which will be taking place in June of next year.

The ‘pride flight’ promises to be ‘a true celebration of queer culture over 38,000ft above the Atlantic, and will feature on-board entertainment including everything from a top-flight DJ (sorry, couldn’t resist) to a drag queen.

What We Like

If IW could give the press shot accompanying news of the flight an award, we would. Maybe we’ll start one just so we can.

It’s a masterclass in creating an image people will care about – clearly conveying the messaging of the campaign in a fun way. The fact that it features talent ensures it soars even further.