Cooking Up A Great Idea

Idea

James Patterson, king of the crime thriller (a term we use because he’s both one of the world’s best-selling and Steven King-esque in how prolific his output is), has released his latest tale through a new medium.

The Chef is an interactive thriller that’s available through Facebook Messenger – accessed through users sending The Chef’s Facebook group a private message, and the clicking on knife emojis to progress through the story’s chapters.

What We Like

IW loves simplicity. This idea is made all the more powerful through resisting the urge to overcomplicate.