Marketing Magic

Idea

HSBC published a series of ‘fairer tales’ which featured ‘princesses doing it for themselves’ in a bid to encourage children to be financially independent.

Created in partnership with children’s author Emma Dodd, the tales saw everything from Cinderella starting a business through to Rapunzel escaping from her tower by creating a ladder from her own hair… before redeveloping her former prison thanks to a bank loan.

What We Like

The message of the book is a positive one – and it has been successfully delivered in a fun way here.