Riders Seekers

Idea

Deliveroo teamed up with charity Missing People to help the UK public find lost loved ones over the Christmas period. Images of missing persons will be placed on the backpacks of Deliveroo riders in the way milk cartons have been used in times past.

What We Like

It’s a fantastic use of its rider network – and a reminder that brands have a host of canvases open to them to when considering how to generate attention.