Plastic Problem

November 23, 2018

Idea

Plastic Oceans UK took over a high street chippy and served punters battered plastic in an effort to bring to life recent research that has suggested by 2050 there could be more plastic in the ocean than fish.

What We Like

Dramatising abstract problems in an entertaining way is key to getting consumers to care. Pop ups remain an effective PR tool for doing so.

Source: https://www.huffingtonpost.co.uk/entry/plastic-oceans-uk-serve-battered-plastic-bottles-to-the-people-of-blackburn-making-a-point-about-the-possible-future-of-the-oceans-some-of-the-customers-werent-best-pleased_uk_5bec1166e4b0caeec2c01b2e