Sock n’ Roll

Idea

Socks are apparently one of the nation’s least favourite gifts. So, to promote its brand, online ticket seller ‘Gigs in Scotland’ has transformed them into something guaranteed to make you jump for joy come Christmas morning. It’s selling a bespoke range that can be used to redeem tickets to some of 2019s hottest shows.

What We Like

IW’s seen a few ‘clothes that are tickets’ ideas throughout 2018 (remember these shoes that doubled up as train passes, anyone?). But the added twist of transforming something dull into something fun makes this one of the best.