Winter Wonderland

Idea

A recent stunt from UK supermarket Iceland has meant that It’s really living up to its name this Christmas season – as the brand has installed an ice-rink into one of its stores, allowing anyone to glide up and down the isles whilst shopping.

The stunt was backed up by a Christmas survey that revealed that parents wish they had more time to enjoy the big day, and that kids don’t enjoy the many shopping experiences they’re forced to endure in the run up to the big day.

What We Like

It’s a classic example of a simple picture story, well executed. The brand has taken something we’re all familiar with, and subverted it in a novel way.