Magic Speaking
February 4, 2019
Idea
Mercedes Benz wanted to highlight the voice-command technology that’s featured in the latest model of the ‘A-Class’ and so imagined a world in which a regular-jo has every single one of their utterances listened to, and made a reality. The hero of the ad uses his newfound powers to save cats, influence golf games he’s watching on TV, and make cash ‘rain’ from ATM’s.
What We Like
It’s a fun idea, but the joke does wear a little thin – even though the ad is only 60seconds in length. Still, it does a great job of highlighting what’s new in the new A-Class.