A Big (Mac) Idea
February 15, 2019

Idea
McDonald’s has changed up its famous Big Mac recipe for the first time ever. And it’s caused quite a stir with the public – many are questioning whether or not the inclusion of bacon into the recipe for the first time means it’s now worthy of the name ‘Big Mac’.
To help promote the burger – and encourage Brits to enter into the debate themselves McDonald’s enlisted the help of Harry Redknapp and his dad. Creating a piece of social content that sees the pair debating the change in a car and dropping subtle gags as they chatted.
What We Like
It’s a hilarious piece of content packed full of more jokes than the new Big Mac is flavour. A reminder that simple ideas are often the best – and that talent