What A Ride

Idea

National Rail has jumped on the ASMR train and created a video featuring the technique that’s almost 30 minutes in length.

The video, hosted by Emma Smith (a YouTuber who found fame through creating just this style of video) promises to take the viewer on a complete ‘ASMR train ride’ and it features SFX in addition to Emma’s dulcet tones.

What We Like

We’re not sure how long this runaway trend can keep up momentum, but IW sure is enjoying the ride whilst it lasts. It’s a great demonstration of the ways that brands can jump on the weirdest zeitgeisty trends too – provided the idea is right.