Dreamy Idea


Ford has used its lane assist technology to help combat the scourge of bedrooms everywhere… mattress hogging.

That’s right, it has created the most ridiculously over engineered piece of household furniture in history – one that will actively move your partner back to their side of the bed should they cross into your side of the bed at night.

So of course, we love it.

What We Like

It’s great to be reminded of the power of humour. We can sometimes forget that – and always seek to solve serious problems with our technology. A worthy aim to be sure, but it is important for us to ask ourselves if it is right for every campaign.