Read All About It
March 8, 2019
Idea
Buzzfeed, one of the internet’s most ‘internetty’ websites, has launched a newspaper. It’s not a full-time thing (although the brand did say it’s tracking coupons printed in the back of the paper to see how well it performs) – but rather a fun stunt to get eyes on the brand.
What We Like
IW is a fan of the print medium. We’re not going to advocate giving up our iPads any time soon, but there is just ‘something’ about picking up a physical book or newspaper – feeling the weight of it in your hands. It’s awesome to see it get a bit of love here.