Horsing Around

Idea

Cheltenham, the famous UK horse racing event, has kicked-off (or should that be ‘hoofed-off’?) once again. And to make the most of the media attention around the annual affair, Magners is offering those with a bona-fide, my-horse-came-in-dead-last, ticket, a chance to turn that loss into a win.

How, you ask? Well, the brand is giving everyone who submits a snap of their losing betting stub to their twitter account a free case of its cider-beer.

What We Like

This is a fun subversion of expectations that requires very little spend from the side of the brand to capture attention.