Cheeky
April 5, 2019
Idea
Nandos, the favoured meal of cheeky feeling brits, has launched a brand-new loyalty card. To promote it, it’s challenged fans to find and tear down giant versions of the card which are printed on billboards in hidden locations.
What We Like
It’s a great way of leveraging the love its customers have for its brand. Even those that aren’t in cities where they can take part will be talking about it.