Nike’s always been a brand that is keen to celebrate the sportsperson that lies within us. So, it comes as only a slight surprise to hear that they are now featuring plus sized mannequins in its flagship London store in order to celebrate the diversity and inclusivity of sport.
What We Like
A brand should always ensure it’s really living its mission. It elevates everything they do – which is great in terms of consumer consideration of it. But also ensures that you can’t have allegations of merely jumping on a purpose issue for your own ends.