IKEA; beloved by many, and hated by some. Apparently, some feel that their contemporary furniture lacks style, with some pieces even veering solidly into ‘tacky’ territory.
To prove them wrong, and that their furniture can blend in to even the most classic-looking environments, it hid items of furniture in the Museum of Romanticism in Madrid. Visitors were then challenged to spot these items amongst the real antiques on display.
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The content bringing the idea to life is a joy to watch.