Creating a Buzz
July 12, 2019
Idea
Sainsbury’s noticed it had seen an increase in sales of no, or low, alcoholic beverages over the last three months. And so has launched ‘The Clean Vic’. The UK’s first no, or low, alcohol pub.
What We Like
This is a great vehicle for the brand to show off the breadth of the range of options it has available for those that don’t drink alcohol.