Box Fresh

August 16, 2019

Idea

Xbox and Lego teamed up with one of Youtube’s most popular toy testers, Evantube, to create the world’s biggest unboxing video. What was he unboxing? Only a full-sized McLaren Senna sports car, created entirely from lego. It was created to celebrate the launch of an update to the videogame Forza, which will now let players drive lego-based cars.

What We Like

We loved being reminded that toy tester is now a viable career (for the charismatic, at least). IW knows we all love these creative updates, but wonders, is it too late for a career-shift?