August 16, 2019
Idea
To encourage its consumers to make use of its pod-recycle scheme, coffee brand Nespresso created a range of bikes entirely from recycled coffee pods. They’ll be available on cycle-brand Vélosophy’s website for purchase.
What We Didn't Like
Yes, it puts the cycle in recycle. But there’s not enough here for the story to really sing. Seeing a bike made from recycled materials (whilst admirable) isn’t novel enough to get people to care.